![]() Under the CAN-SPAM Act, you’re not allowed to send misleading, deceptive or false information. All email messaging, including mass emails, must comply with the act. The CAN-SPAM Act defines what you’re allowed to send in marketing emails and who you’re allowed to send them to. Using these best practices, you can send your message to the right people at the right time and make sure that you’re hitting their inbox. ![]() Marketers have now realized that personalization, automation and tracking make mass emails far more effective. ![]() ![]() As filters have become more robust, these emails now often end up in spam folders. Mass email campaigns once comprised identical emails sent out to a company’s entire subscriber list. ![]()
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